PACKAGED INSIGHTS & TREND REPORTS
THE TREND FUNNEL WORKSHOP
In a world that is in constant flux, the term ‘mass market’ is no longer relevant. Targeting specific consumers and target markets has become an art rather than a shot in the dark.
The process of The Trend Funnel allows for a more creative, collaborative and less prescriptive method to create and develop a map or cartogram designers and product developers finds easier to read and understand.
As the name suggests, a trend funnel encourages a team to work through a succession and series of stages to filter out extraneous ideas until the most refined and lowest number of zones has been reached.
Description
Hard-working workshops expertly curated for your business.
Our workshops are directed by Nicola Cooper, a GETC (General Educational Training Certified) facilitator in outcomes-based Education and seasoned Lecturer for the University of Johannesburg and LISOF Fashion Design School and Retail Educational Institute.
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