In a world that is in constant flux, the term ‘mass market’ is no longer relevant. Targeting specific consumers and target markets has become an art rather than a shot in the dark.
The process of The Trend Funnel allows for a more creative, collaborative and less prescriptive method to create and develop a map or cartogram designers and product developers finds easier to read and understand.
As the name suggests, a trend funnel encourages a team to work through a succession and series of stages to filter out extraneous ideas until the most refined and lowest number of zones has been reached.
Our workshops are directed by Nicola Cooper, a GETC (General Educational Training Certified) facilitator in outcomes-based Education and seasoned Lecturer for the University of Johannesburg and LISOF Fashion Design School and Retail Educational Institute.