ABOUT NC&A

A CRITICAL GAP

A critical gap expertly filled to increase your impact in the market.

 

Through the grounding in Fashion, Lifestyle and  Pop/Youth Culture  Brands, as well as unique experiences, the team at Nicola Cooper & Associates are proud Africanists who want to push the industry into more creative and cultural spheres.

 

The Business has been developed from the recognition of firstly, a critical gap in the research, information & forecasting industry of global diversity, and secondly the fragmentation of uptake and impact in trends/strategy adoption within ‘Glocalised’ contexts: i.e. in environments, which carry both strong local influences and global impacts.

 

With a hunger for knowledge, we pride ourselves on impeccable research, time and experience, as well as an instinctual knack for the field that one requires to be consulted in.

Nicola Cooper & Associates have a fresh, local point of view that inspires necessary discussion and conversation around remaining relevant to your customer. All expectations exceeded!
LIZ NAUDE - SMIT
CREATIVE, CUSTOMER INSIGHT AND TREND MANAGER - PEPKOR

THE SCIENCE BEHIND

Our expertise offers unique insights into the African market, particularly in the act of ‘Glocalisation’, a  form of analysis that includes interpreting international trends for a local market, local-for-local and local-for-international markets.

 

Nicola Cooper & Associates offers an innovative take on Research, Analysis and Strategy and a knowledgeable and cutting-edge perspective on a multitude of insights, trends, products, complexities, and creative conceptual problem solving for business.

THE SCIENCE BEHIND

  • The Trickle Theories
  • Beilings Flow Chart
  • Nystrom’s Theoretcial Framework
  • Trend Cartograms
  • The acronym  S.T.E.E.P. namely Sociological, Technological, Environmental, Economical & Political etc.

OUR REACH

Our goal is to create a diverse and skilled team makes for more diverse and relevant observation and solutions.

To build a diverse team represent a team with a mix of age, gender, ethnicity, culture and vocation with a focus on the necessary components that allows a unique multifaceted view to research, analysis & strategical solutions.

ASSOCIATES

Our current team is a selection of experts, critical thinkers and game-changers with backgrounds, and a perspective of own unique experiences that together enrich our strategic and creative processes, challenge perceptions, fuel innovation and offer a realistic perspective of consumers.

PREFERRED SUPPLIERS

Our resources stretch beyond our focussed team into a rich database of experts in their field that range from academic scholars to cool hunters on the street.

DEDICATED

Nicola Cooper & Associates has far-reaching implications in terms of both local and global, dedicated analysis, research, insights and new knowledge production for both existing and emerging markets with expert skills, service and products from on the ground and within the South African and international perspectives.

 

NC&A hopes to further continue the pursuit of transformation of the previously ignored, African consumer with research, insights and strategy space.

To continue to offer a satellite resource to sustain brands and businesses that fall within the area of expertise, namely, Fashion, Lifestyle and Pop/Youth Culture for the Retail, FMCG, Manufacturing, Marketing and Advertising industries.

SPECIALISED SERVICE

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INTEGRATED STRATEGY

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TAILORED SERVICES

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PROFESSIONAL CONSULTING

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WORKSHOPS & TRAINING

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PACKAGED TREND & INSIGHTS

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THE RIGHT SOLUTION

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FULLY INTEGRATED STRATEGY

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HARD-WORKING WORKSHOPS EXPERTLY CURATED FOR YOUR BUSINESS.

 

Our workshops are directed by Nicola Cooper, renowned Keynote Speaker, a GETC (General Educational Training Certified) facilitator in outcomes-based Education and seasoned Lecturer for the University of Johannesburg and LISOF Fashion Design School and Retail Educational Institute.

CLIENTS & COLLABORATORS