The Trend Strategy Report - Nicola Cooper
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The Trend Strategy Report

The Work

To compile a fully-comprehensive and valuable Trend Strategy Report, our highly-skilled Strategists immerse themselves in every area and facet of a brand/company/product.

After thorough investigation and analysis, the brand/company/product is provided with a Trend Strategy Report which will assist in building an effective, integrated marketing strategy.

The Trend Strategy Report will draw on information gathered in the Trend Funnel Facilitated Workshops and/or presented in the Tailored Trend Report.

What’s the take-out value of a Trend Strategy Report for a brand/company/product?

  •  Defensive brand/product/service opportunities
  •  Offensive brand/product/service opportunities
  •  Develop new products, services, and campaigns
  •  Identify Innovators, Influencers, and Gatekeepers
  •  Predict and monitor and validate consumer typologies/insights
  •  Track competitors, threats, and opportunities for the client
  •  Save time, effort and money

What will the report establish to benefit your business?

  • Identify on which scale of the Trend trajectory the brand’s/company’s/product’s current and inspirational consumers are positioned.
  • Identify new and emerging brands, products and services associated with these trends
  • How these Trends can be linked to an increase in revenue for the brand/company/product
  • Define the unique consumer typologies/insights that can drive your brand/company/product into a space of differentiation and positioning for growth; including the unique selling points.

We Go Global & Local

We explore both global and local concepts of the trends for two groups:  the ‘traditional market and existing market’ and the ’emerging/conquest market’.

What will the report establish?

  • Identify on which scale of the Trend trajectory the brand’s/company’s/product’s current and inspirational consumers are positioned.
  • Identify new and emerging brands, products and services associated with these trends
  • How these Trends can be linked to an increase in revenue for the brand/company/product
  • Define the unique consumer typologies/insights that can drive your brand/company/product into a space of differentiation and positioning for growth; including the unique selling points.