TREND

RESEARCH, ANALYSIS
CULTURAL & INTEGRATED STRATEGY

'AWARD Winning’ Nicola Cooper & Associates is an independent, innovative strategic consultancy, spearheaded by renowned Trend Researcher, Analyst and Cultural Strategist Nicola Cooper.

We are here to provide in-depth research, analyses, and insights to help you understand the needs of your consumer today.

As a consultancy on the pulse of both local and global trends, you can trust us to accurately prime your business for your future consumer through the practice of glocalisation.

GLOCALISED DRIVERS OF CHANGE

The hybrid term 'Glocalisation' illustrates where local and global considerations meet in our work. Glocalisation is the concept that in a global market, a product or service is more likely to succeed when it is customised for the locality, consumer, country, or culture in which it is sold.

HIGHLY SOUGHT-AFTER PRODUCTS & SERVICES

Our products and services have been refined and perfected over time and application by Nicola Cooper in order to assist in maximising a Brand/Business’ time, minimise costs and allow for a focused approach to remaining relevant; understanding current and future consumers, as well as generating growth and increasing income.

With a focus in the Research, Analysis and Strategy space for over a decade, our product offerings have been refined with the understanding of what works to best deliver for our clients’ needs.

PRODUCTS & SERVICES

TAILORED TREND RESEARCH REPORT

A Comprehensive Insights, Research & Analysis Report - tailored for your business and your consumer.

Our Tailored Trend Research Report forms the foundation of knowledge and insight to build business or marketing strategy, product or category development opportunities or the guide for creative positioning.

THE PLAYBOOK

360-Degree Integrated Strategy. Our Strategy Playbook is adaptable to your needs and objectives.
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Whether in its full 360-Degree or category-specific format, this manual offers the unpacking of our findings in a play-by-play roll out for the most effective and precise application of trends, knowledge and insights for your brand.

CONSULTING & COLLABORATION

From initial concept and strategy, to interpersonal relationships, to managing ambassadors and influencers, we have hands-on experience.

From this experience, we are therefore able to offer you both short-term solid tools and support you can use immediately, and long-term insights to prepare you for the future.

Whether you’re an agency owner, marketing/brand manager or a creative collective - we’ve got the tools best tailored for your needs.

Learn more about our services

WHY THE PRACTICE OF GLOCALISATION IS CENTRAL TO OUR WORK

No matter how you feel about the term “glocalisation,” the concept is becoming an intrinsic part of any organisation’s opportunity to stretch their presence around the world. Today’s global companies need a presence that resonates as consistent in every country, yet also provides an intentional, personal touch to each region.

It’s time to explore what it means to be a Glocal brand with our specialised services and tailored products.

Our expertise offers unique insights into the African market, particularly in the act of Glocalisation - a form of analysis that includes interpreting international trends for a local market, local-for-local and local-for-international markets.

TESTIMONIALS

I have had the pleasure and honour of working with Nicola for over 8 years. You never come away from a call or meeting with Nicola not feeling wowed by her breadth and depth of knowledge. Her forthright style and ability to hone into the important angle of the topic quickly but with supporting (and widely sourced) research never cease to amaze me.

She is always ahead of the curve. Once you accept you are out of touch and Nicola is entirely in touch with tomorrow’s consumer today, you can relax, stop worrying about your age and just learn.

You can be confident that Nicola will guide you and offer you enough insight for you to feel more secure in your strategy and in her ability to make all her knowledge and research relevant to your brand or company. Or, more importantly, where you are missing the mark, she does not try to make your strategy fit, she really empowers you to re-strategise to where consumer trends are taking us, so that you build a strategy better devised to succeed. I’d hate to face the future as a brand or business without access to Nicola’s thinking.

LEON BUHR

HEAD: MARKETING, INNOVATION & GROWTH at EQUATOR ACCESSORIES & THE BELT FACTORY

Nicola not only has vast knowledge in the field of trends analysis, having lectured trends at UNISA, The University of Johannesburg and LISOF but is able to use proven methodology to analyse and predict a trend trajectory. But while her strengths lie in the academic field, she matches that knowledge with grassroots connections with the influencers and drivers of pop culture in South Africa.

The importance of using trends as business strategy – the Flux Trends mantra – is only now being recognised as a crucial business tool. Nicola’s passion for trends, as well as her passion for knowledge transferral, will add an important layer to building a more credible and competitive industry for South Africa.

DION CHANG

FOUNDER - FLUX TRENDS

Nicola cooper, senior trend analyst (based in South Africa)has been on trendwatching.com’s radar since our first south African visit in 2012.

From the following year, Nicola became one of our selectedlocal expert trend analysts and preferred supplier for South African clients, due to her Strong academicfoundation and an unparalleled knowledge of retail, fashion, lifestyle, youthand pop cultural trends in Africa. Nicola’s cutting-edge trend talks,impeccable research methods, and an instinctual knack for the field continue toset professionals like herself away from the pack.

LOLA PEDRO

AFRICAN REGIONAL DIRECTOR TRENDWATCHING.COM

Nicola is a highly creative person with good visual instincts and flair and her vision was vital in ensuring challenging projects stayed on track.
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Her willingness to get her hands dirty on location and go above and beyond her remit to help others and get the job done was also really important.

During my time in South Africa working on other projects, it was also clear that Nicola has very good creative contacts who consistently deliver quality product to her

RICHARD WARBUTON

CREATIVE DIRECTOR AT THE MTV STAYING ALIVE FOUNDATION

GET IN TOUCH

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